National Geographic November 2016 Presentation

In November 2016 National Geographic Channel was rebranded as National Geographic. Chief executive of National Geographic Declan Moore said “Our clear charge going forward is to reinvent National Geographic for the 21st Century, and in so doing, establish the world’s leading premium brand in science, adventure and exploration. As the current stewards of one the most trusted and enduring global brands, we are mindful of our audience’s trust and affinity in our iconic yellow border and its 128 year history. But as we have elevated our programming, returning to premium, unabashedly smart content, we thought it important that the entire brand at every level, reflect that.”

Idents

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Forests ident © National Geographic Society

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Snow & Ice ident © National Geographic Society

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Stars ident © National Geographic Society

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Water ident © National Geographic Society

Stings

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Clouds sting © National Geographic Society

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Snow sting © National Geographic Society

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Lava sting © National Geographic Society

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Stars sting © National Geographic Society

Coming Up Graphic

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Coming Up graphic © National Geographic Society

Trailer Graphics

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Trailer Graphics © National Geographic Society

End Credit Promotion

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ECP © National Geographic Society