Be3: 2017 Presentation
Following the purchase of UTV Ireland by Virgin Media Ireland, the channel became a member of the TV3 network. On Monday 8th of January 2017 UTV Ireland was rebranded as Be3. The channel was refocused as a channel aimed at a female audience. Two liveaction idents were introduced. In February 2017 two futher idents were introduced. The channels branding was created by Dublin based Image Now.