TV3: 2017 Idents & Presentation
A new look for TV3 and 3e launched on Monday 9th January 2017. A new TV3 logo was introduced to mark the broadcasters move to a three channel broadcaster with the launch of female orientated channel Be3. The new look was created by Image Now, the agency also designed the channels previous logo and presentation since the launch of 3e in 2008. The new live action idents feature a large mirrored TV3 logo on the horizon in Irish landscapes and cityscapes. At launch two idents were introduced and featured the River Suir Bridge in Waterford and the clocktower from Rathmines Town Hall in South Dublin. Despite the announcement that the new look would launch at 7am before Ireland AM, the first new ident aired at 5:15am before Nothing to Declare. The channel DOG, trailer graphics and stings were not updated until 7am.