Viva Idents & Presentation
Viva (stylised as VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single “Bad Boys”. The channel replaced TMF. The channel is owned by Viacom International Media Networks Europe. It is also the first channel from MTV that is on Freeview.