4 Seven: 2012 Idents & Presentation
At 7pm on the the 4th of July Channel 4 launched ‘4 seven’. The channel shows the most popular programs broadcast on Channel 4 from the last 7 days. Its idents and presentation was designed by ManvsMachine. A total of four regular idents air on the channel – Pool, Allotments, Motorway interchange and Supermarket. A special Halloween version of the Supermarket ident aired at 12:05 AM on the 1st of November 2013. During primetime idents are replaced with real-time twitter update menus.