Channel 4: 2004 Idents

A new look for Channel 4 was launched on New Year’s Eve 2004. “the very latest special effects techniques” were used to showcase the Channel 4 logo in various locations around the globe. The idents were created by the Moving Picture Company.

Channel 4 Abbey ident © Channel Four Television Corporation

Channel 4 Airplane Graveyard ident © Channel Four Television Corporation

Channel 4 Blackpool ident © Channel Four Television Corporation

Channel 4 Blackpool ident The Jump © Channel Four Television Corporation

Channel 4 Cabs ident © Channel Four Television Corporation

Channel 4 Diner ident © Channel Four Television Corporation

Channel 4 Dubai ident © Channel Four Television Corporation

Channel 4 Flats ident © Channel Four Television Corporation

Channel 4 Flats alternate version ident © Channel Four Television Corporation
The residence of The Aylesbury Estate produced their own replacement of the Channel 4 Flats ident as a protest against Channel 4’s negative portrayal of their homes. Channel 4 stated the original ident would not be changing but did agree to air the new ident once.

Channel 4 Tokyo ident © Channel Four Television Corporation

Channel 4 Market ident © Channel Four Television Corporation

Channel 4 Pigeons ident © Channel Four Television Corporation

Channel 4 Pylons ident © Channel Four Television Corporation

Channel 4 Rocks ident © Channel Four Television Corporation

Channel 4 Roller coaster ident © Channel Four Television Corporation

Channel 4 Scrapyard ident © Channel Four Television Corporation

Channel 4 Seaport ident © Channel Four Television Corporation

Channel 4 The Simpsons ident © Channel Four Television Corporation