E4: 2013 Idents & Presentation

E4 launched a new look on 31 October 2013. Devised by E4’s Creative Director, Neil Gorringe, the new branding reaffirms the channel’s British roots with a humour and irreverence that viewers have come to love. E4’s new on-air packaging was designed and developed by ManvsMachine. The channels logo has been embodied by Eefer a purple robot. Eefer communicates with viewers on-screen via a purple placard he carries.

Cafe

Café ident © Channel Four Television Corporation

Café sting © Channel Four Television Corporation

Carvan

Caravan ident © Channel Four Television Corporation

Bedsit

Student Bedsit ident © Channel Four Television Corporation

Student Bedsit sting © Channel Four Television Corporation

Canal

Canal ident © Channel Four Television Corporation

Bus Stop

Bus Stop ident © Channel Four Television Corporation

Trailer Graphics

Endboard ident © Channel Four Television Corporation
Trailer Endboard

In Programme Promotion

IPP © Channel Four Television Corporation
In Program Promotion