Sky Living Idents & Presentation
Sky Living is a British television channel owned by BSkyB, who purchased the Living TV Group group in 2010. Originally launched as UK Living in 1993, the channel changed its name to Living TV in 1997 and then to Living in 2007. On 1 February 2011 Living changed its name to Sky Living.
Sky Living Current Idents & Presentation
On Tuesday 19th April 2016 Sky Living unveiled new on air branding as part of an overhaul of the entire Sky Entertainment portfolio. The new look is visually similar to the previous presentation used, including a very similar soundtrack used on idents. The Sky Living logo was updated with the stylised ‘L’ and ‘V’ removed.
Sky Living September 2013 to 2016 Idents & Presentation
On the 30th of September 2013 Sky Living launched a new logo. The colour of the logo was changed from pink to a blue/grey colour. The idents and presentation was created by MMMultiply, which previously worked on the channels presentation. All of the channels idents feature characters from the channels programs in slow motion. Initially three idents were created, being followed by numerous additions from October 2013 onwards.
Sky Living 2012 to September 2013 Idents & Presentation
In August 2012 Sky Living received its first new look. The new idents featured people relaxing in sitting rooms. In July 2013 Sky Living launched new programme specific idents. At launch just 2 idents were introduced and aired in tandem with the 2012 idents. Two more idents were added in the following weeks and at this time the original two idents ‘Dracula’ and ‘Hannabal’ received new soundtracks. A fifth ident for ‘Greys Anatomy’ was added in August 2013 and this seen the complete withdraw of the 2012 idents from the ident rotation. The idents and presentation was created by MMMultiply. All of the channels idents feature characters from the channels programs in slow motion
Sky Living 2011 to 2012 Idents & Presentation
On the 1st of February 2011 ‘Living’ was rebranded to ‘Sky Living’ following the takeover of Virgin Media Channels by British Sky Broadcasting.
Living 2009 to 2011 Idents & Presentation
In November 2009 Living received a new look which remained on screen until the 2011 rebrand of Living to Sky Living.