Sky Sports: 2014

On 12 August 2014 Sky Sports News was re branded to Sky Sports News HQ and a new European football channel Sky Sports 5 was launched. New idents were launched across across the entire portfolio of Sky Sports Channels. Each channel has sport specific idents 1 – Football , 2 – Cricket, 3 – Tennis, 4 – Golf, 5 – European Football and F1 – Formula One. Sky Sports News uses a mix of idents from the 6 Sports coverage channels. Each ident features a shiny glass like Sky Sports logo forming from a transparent glass state to the familiar Blue and Red logo similar to Sky Livings 2013 Presentation. The image behind the logo is distorted by a refraction effect. The logo is integrated into the scene with people and objects often covering a section of the logo. Coverage of Sky Sports 1 – 5 were recorded during Sky Sports Free Day on 16 June 2014.

News ident Sky Sports News HQ © British Sky Broadcasting

Football ident A Sky Sports 1 © British Sky Broadcasting

Football ident A Sky Sports News HQ © British Sky Broadcasting

Football ident B Sky Sports 1 © British Sky Broadcasting

Football ident C Sky Sports 1 © British Sky Broadcasting

Football ident D Sky Sports 1 © British Sky Broadcasting

Football ident D Sky Sports News HQ © British Sky Broadcasting

Football ident E Sky Sports 1 © British Sky Broadcasting

Football ident E Sky Sports News HQ © British Sky Broadcasting

Football ident F Sky Sports News HQ © British Sky Broadcasting

Cricket ident A Sky Sports 2 © British Sky Broadcasting

Cricket ident A Sky Sports News HQ © British Sky Broadcasting

Cricket ident B Sky Sports News HQ © British Sky Broadcasting

Tennis ident Sky Sports 3 © British Sky Broadcasting

Golf ident A Sky Sports 4 © British Sky Broadcasting

Golf ident B Sky Sports 4 © British Sky Broadcasting

Golf ident B Sky Sports News HQ © British Sky Broadcasting

Golf ident C Sky Sports 4 © British Sky Broadcasting

Golf ident D Sky Sports 4 © British Sky Broadcasting

Golf ident D Sky Sports News HQ © British Sky Broadcasting

European Football ident A Sky Sports 5 © British Sky Broadcasting

European Football ident A Sky Sports News HQ © British Sky Broadcasting

European Football ident B Sky Sports 5 © British Sky Broadcasting

European Football ident C Sky Sports 5 © British Sky Broadcasting

European Football ident C Sky Sports News HQ © British Sky Broadcasting

European Football ident D Sky Sports 5 © British Sky Broadcasting

European Football ident D Sky Sports News HQ © British Sky Broadcasting

Formula One ident A Sky Sports F1 © British Sky Broadcasting

Formula One ident A Sky Sports News HQ © British Sky Broadcasting

Formula One ident B Sky Sports F1 © British Sky Broadcasting

Formula One ident C Sky Sports F1 © British Sky Broadcasting

Darts ident C Sky Sports Darts © British Sky Broadcasting

Rugby ident A Sky Sports News HQ © British Sky Broadcasting

Rugby ident B Sky Sports News HQ © British Sky Broadcasting

American Football ident Sky Sports News HQ © British Sky Broadcasting

Boxing ident A Sky Sports News HQ © British Sky Broadcasting

Boxing ident B Sky Sports News HQ © British Sky Broadcasting

Boxing ident B Sky Sports F1 © British Sky Broadcasting