Sky Sports: 2017 Idents & Presentation

Sky Sports was relaunched on 18 July 2017. A new flatter logo design was introduced and the ‘SPORTS’ text of the logo was changed from upper case to lower case. The relaunch brought an end to numbered channels being replaced with dedicated channels for various sports. The relaunch saw Sky Sports News HQ revert back to Sky Sports News name. This rebrand was a collaboration of Sky Creative and London based design studio Nomad.

Sky Sports F1 idents

F1 ident A Sky Sports F1 © British Sky Broadcasting

F1 ident B Sky Sports F1 © British Sky Broadcasting

F1 ident C Sky Sports F1 © British Sky Broadcasting

F1 ident D Sky Sports F1 © British Sky Broadcasting

Sky Sports News idents

News ident A Sky Sports News © British Sky Broadcasting

News ident B Sky Sports News © British Sky Broadcasting

News ident C Sky Sports News © British Sky Broadcasting

Sky Sports Mix idents

F1 ident A Sky Sports Mix © British Sky Broadcasting