W: 2016 Idents

On 15 February 2016 Watch was rebranded as ‘W’. Two idents were introduced using a diamond window transition between a constant loop of scenes of a Hospital, Flat, Office and a restricted underground area. As part of the changes the channel changed its focus to 30- to 39-year-old women, their partners, and family, “with whom they share a love of smart entertainment”. The rebrand was devised by Art & Graft.

Also in this section: W: 2016 Miscellaneous Presentation

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W ident 1 © UKTV

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W ident 2 © UKTV

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W ident 3 © UKTV