Sony Channel, previously Sony Entertainment Television was a general entertainment channel in the United Kingdom and Ireland from Sony Pictures Television, which launched on 7 April 2011.
Sony Channel Current Idents & Presentation
On 12 January 2016, Sony Entertainment Television was rebranded as Sony Channel. The channels on air presentation was refreshed with new idents and stings replacing the previous 2013 branding. The soundtrack used in the 2013 idents is retained.
Sony Entertainment Television 2013 Idents & Presentation
Sony Entertainment UK launched new idents in October of 2013. The new look was created by the Staffordshire animation agency Stars and Heroes. Miscellaneous graphics from the previous branding remain unchanged. Each ident sees normal objects forming the ‘S’ shape of the Sony logo. No Christmas presentation was used for the 2013 festive season.
Sony Entertainment Television 2011 Idents & Presentation
Sony Entertainment Television launched in the UK and Ireland at 7am on 7 April 2011. This was the first Sony Pictures Television channel in the UK and Ireland region to hold Sony branding. The branding for the channel was designed by Dixon Baxi and animated by weareseventeen.