CBS Action launched new on air presentation on 10 April 2013. A refreshed logo design was also introduced. The new look was created by Studio Hansa. In each ident the CBS ‘Eye’ acts as portal to the channels content. The CBS Drama ident is inspired by the complex webs weaved into the dramatic situations and storylines seen on the channel. One 50 Second ident was created for the channel but is rarely seen in its entirety, instead shorter individual snippets are used as idents.