History UK and Ireland introduced the new International History branding at the end of February 2016. A new logo was introduced which is identical to the previous logo minus the red directional arrow icon. The new logo had previously introduced in the USA on June 1, 2015 and since that date was gradually introduced internationally. This is the first time History UK has used multiple idents since its 2008 Presentation. All the channels idents are programme specific and have two versions, a longer version for use with continuity announcements and a shorter version for use outside prime time.