MTV Classic UK & Ireland Idents & Presentation
MTV Classic is a 24 hour music channel from Viacom International Media Networks Europe. The channel launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic. The channel focuses on music videos and music specials from the 1960s onwards, sometimes featuring music videos and concert footage from as early as at least the 1940s, such as Bing Crosby’s “White Christmas” from 1942. At Christmas the channel is temporarily rebranded as MTV Xmas, playing only Christmas-themed music. In the summer channel is temporarily rebranded as MTV Summer.
MTV Classic Current Presentation
On Wednesday 5 April 2017 MTV Classic and its sister channels were rebranded. New full color logos were introduced with each channels logo and presentation based around a unique color pallet.
MTV Classic Seasonal Presentation
MTV Classic is often temporaily rebranded during Valentines Day, Christmas, Summer and for Pride.