Sony Entertainment Television: 2013 Idents & Presentation

Sony Entertainment UK launched new idents in October of 2013. The new look was created by the Staffordshire animation agency Stars and Heroes. Miscellaneous graphics from the previous branding remain unchanged. Each ident sees normal objects forming the ‘S’ shape of the Sony logo. No Christmas presentation was used for the 2013 festive season.

Toys ident © Sony Pictures Television

Handbag ident © Sony Pictures Television

Computer ident © Sony Pictures Television

Sting © Sony Pictures Television