TruTV Idents & Presentation
TruTV is a British television channel owned by Turner Broadcasting System Europe broadcasting in the UK and Ireland. In May 2014, Turner Broadcasting System announced that they would launch a UK version of the US TruTV. The channel launched free-to-air on Freeview, Freesat and Sky platforms on 4 August 2014.
TrueTV Current Idents & Presentation
Tru TV UK launched on 4 August 2014. The channel uses the same logo as the original US channel with the exception of the circle ‘TV’ icon being yellow. Presentation is based around 3 colours Green Purple and Blue. The yellow circle interacts with the colours in idents, menus and trailer end boards in a similar fashion to Comedy Central UK’s red square introduced in Spring 2011. ‘Now Next and Later’ menus are used during the daytime schedule. During prime time an ident is used and is often preceded by a ‘tonight’ menu. Three stings are used on the channel (Green, Purple and Blue).