U&W is a British free-to-air television channel owned by UKTV, a subsidiary of BBC Studios. It originally launched on 7 October 2008 as Watch and until 2022 was a pay television channel. From 15 February 2016 to 16 July 2024, the channel was known as W.
Link to the Official U&W Website
W 2016 to 2022 Presentation
W introduced new branding on the 28 March 2022 to co-inside with its switch to become a free to air channel.
W 2016 to 2022 Idents & Presentation
On 15 February 2016 Watch was rebranded as ‘W’. Two idents were introduced using a diamond window transition between a constant loop of scenes of a Hospital, Flat, Office and a restricted underground area. As part of the changes the channel changed its focus to 30- to 39-year-old women, their partners, and family, “with whom they share a love of smart entertainment”. The rebrand was devised by Art & Graft.
Watch 2012 to 2016 Idents & Presentation
A new look Watch launched on the 23rd of September 2010. The on air presentation was created by Harriman Steel.
Watch 2010 to 2012 Idents & Presentation
A new look Watch launched on the 23rd of September 2010. The on air presentation was created by Harriman Steel.
