Following the purchase of UTV Ireland by Virgin Media Ireland, the channel became a member of the TV3 network. On Monday 8th of January 2017 UTV Ireland was rebranded as Be3. The channel was refocused as a channel aimed at a female audience. Two liveaction idents were introduced. In February 2017 two futher idents were introduced. The channels branding was created by Dublin based Image Now.
Idents
Coming Up Menu
Sting
Trailer Graphics
