Following the purchase of UTV Ireland by Virgin Media Ireland, the channel became a member of the TV3 network. On Monday 8th of January 2017 UTV Ireland was rebranded as Be3. The channel was refocused as a channel aimed at a female audience. Two liveaction idents were introduced. In February 2017 two futher idents were introduced. The channels branding was created by Dublin based Image Now.
Idents
![](/be32017/baking-a.jpg)
![](/be32017/baking-b.jpg)
![](/be32017/baking-c.jpg)
![](/be32017/baking-d.jpg)
![](/be32017/baking-e.jpg)
![](/be32017/baking-f.jpg)
![](/be32017/watchingtv-a.jpg)
![](/be32017/watchingtv-b.jpg)
![](/be32017/watchingtv-c.jpg)
![](/be32017/watchingtv-d.jpg)
![](/be32017/watchingtv-e.jpg)
![](/be32017/watchingtv-f.jpg)
![](/be32017/dog-a.jpg)
![](/be32017/dog-b.jpg)
![](/be32017/dog-c.jpg)
![](/be32017/dog-d.jpg)
![](/be32017/dog-e.jpg)
![](/be32017/dog-f.jpg)
![](/be32017/family-a.jpg)
![](/be32017/family-b.jpg)
![](/be32017/family-c.jpg)
![](/be32017/family-d.jpg)
![](/be32017/family-e.jpg)
![](/be32017/family-f.jpg)
Coming Up Menu
![](/be32017/comingup-a.jpg)
![](/be32017/comingup-b.jpg)
![](/be32017/comingup-c.jpg)
![](/be32017/comingup-d.jpg)
![](/be32017/comingup-e.jpg)
![](/be32017/comingup-f.jpg)
Sting
![](/be32017/sting-a.jpg)
![](/be32017/sting-b.jpg)
![](/be32017/sting-c.jpg)
![](/be32017/sting-d.jpg)
Trailer Graphics
![](/be32017/trailerone-a.jpg)
![](/be32017/trailerone-b.jpg)
![](/be32017/trailerone-c.jpg)
![](/be32017/trailerone-d.jpg)
![](/be32017/trailerone-e.jpg)
![](/be32017/trailerone-f.jpg)
![](/be32017/trailertwo-a.jpg)
![](/be32017/trailertwo-b.jpg)
![](/be32017/trailertwo-c.jpg)
![](/be32017/trailertwo-d.jpg)
![](/be32017/trailertwo-e.jpg)
![](/be32017/trailertwo-f.jpg)