S4C is a Welsh-language public-service television channel based in Cardiff and broadcast throughout Wales. The first television channel to be aimed specifically at a Welsh-speaking audience, S4C is the fifth-oldest British television channel. (Channel 4 was launched in the rest of the United Kingdom one day later).
S4C Current Idents & Presentation
S4C launched a new on air identity on 10 April 2014. New idents, graphics and logo were introduced. The new look was launched alongside the relaunch of the channels online catch up service Clic.