On the 1st of January 2009, Channel 6 was rebranded to 3e. The new look was commissioned by TV3’s Teresa Murray who chose Image Now to create the new look. TV3 was also rebranded at this time.
A special football ident for use before European football.
Three new idents were introduced from January 2012 – Spray can, Trampoline and Switch.
Uploaded is an entertainment show featuring funny viral internet clips.
In December 2012 the National Dairy Council launched a major advertising campaign, promoting milk farmed in the Republic of Ireland. As part of this campaign the NDC sponsored 3e, two special idents were created which aired once each hour on the channel.
The cast of Tallafornia took over 3e continuity on the weekend of 23/24 March 2013. Multiple versions of this ident aired with different coloured backdrops. In-vision continuity also aired over the weekend.
Throughout November 2013 a special ident supporting Movember aired.
For a second time 3e launched a sponsorship ident, this time for Adverts.ie The ident aired in June 2014 and featured the ‘e’ transforming into a smartphone.
An advert/ident for Orchard Thieves