On the 5 April 2013, Universal Channel received a new look and a new slogan ‘100% Characters’. The refresh of NBCUniversal’s flagship brand was the result of collaboration between its central marketing team, Red Bee Media and TV brand strategist Lee Hunt. Lee Raftery, the executive vice-president of marketing at NBCUniversal International Television, said: “We arrived at our unique positioning because we believe that great characters are the magnets that draw viewers back to their favourite shows – week after week. Universal Channel’s new logo, look and ‘100% Characters’ tagline are simple and intuitive enabling us to connect with the hearts and minds of our audiences, everywhere, and maximize the potential of this global entertainment brand.”
Universal Channel Ident 2017 During 2016 Universal Channel stopped airing its liveaction idents in favour of its generic ident. In 2017 the original generic ident was withdrawn and replaced with this short bumper. © Universal Networks International
2013 Idents
Universal Channel Granny ident 2013 © Universal Networks International
Universal Channel Alpaca ident 2013 © Universal Networks International
Universal Channel Swat team ident 2013 © Universal Networks International
Universal Channel Police Officers ident ident 2013 © Universal Networks International
Universal Channel Drummers ident 2013 © Universal Networks International
Universal Channel Generic ident 2016 © Universal Networks International
Miscellaneous Presentation
Universal Channel Information slide 2013 © Universal Networks International
Universal Channel Trailer Endboard 2013 © Universal Networks International
Special Presentation
Universal Channel Summer of SVU Ident 2017 © Universal Networks International
Universal Channel Summer of SVU Sting 2017 © Universal Networks International
