Sky1: Late 2008 Idents & Presentation

On the 31 August 2008 Sky One unveiled its much anticipated re-brand. Sky One was renamed to Sky1. The new look included new logos for Sky1, Sky and Sky3. The Sky1 idents featured a solid blue 1 numeral, Sky2 green liquid and Sky3 pink gas particles. The new look was directed by Jon Yeo with animation and post production by the Moving Picture Company.

Boxes ident © British Sky Broadcasting

Whack a Mole ident © British Sky Broadcasting

Twister ident © British Sky Broadcasting

Bones ident © British Sky Broadcasting

Lost ident © British Sky Broadcasting

Fringe ident © British Sky Broadcasting

Angela and Friends ident © British Sky Broadcasting

Got to Dance ident © British Sky Broadcasting

The Simpsons ident © British Sky Broadcasting
A special ident for The Simpsons 20th Anniversary.

Pineapple Dance Studios ident © British Sky Broadcasting

24 ident © British Sky Broadcasting

Sting © British Sky Broadcasting

HD Sting © British Sky Broadcasting

Comedy Thursday sting A © British Sky Broadcasting

Comedy Thursday sting B © British Sky Broadcasting

Endboard © British Sky Broadcasting

HD Endboard © British Sky Broadcasting

Raising Hope endboard © British Sky Broadcasting

Better in HD © British Sky Broadcasting
These ‘Better in HD’ clips would follow channel idents to remind viewers to switch to HD.

ECP © British Sky Broadcasting

Crime and Investigation Network ECP © British Sky Broadcasting
From time to time Sky1 ECP’s would promote other channels from the Sky TV platform such as CI, History and Comedy Central.

Sky Atlantic ECP © British Sky Broadcasting
Note the stretched logo.