E4 Idents & Presentation
E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001. The “E” stands for entertainment.
E4 Current Idents & Presentation
E4 launched a new look on 31 October 2013. Devised by E4’s Creative Director, Neil Gorringe, the new branding reaffirms the channel’s British roots with a humour and irreverence that viewers have come to love. E4’s new on-air packaging was designed and developed by ManvsMachine. The channels logo has been embodied by Eefer a purple robot. Eefer communicates with viewers on-screen via a purple placard he carries.
E4 2007 Idents & Presentation
A new look for E4 was launched on 10 December 2007. The new look consisted of a complete overhaul of all miscellaneous presentation and five idents using stop motion were introduced.