Sky Atlantic HD launched on 1 February 2011. The channel became the home of HBO programming on Sky. Five idents were launched with alternating scenes from the UK and USA. The on air identity was devised by Martin Lambie Nairn at Heavenly.
Bridges ident © British Sky Broadcasting
Buses ident © British Sky Broadcasting
Restaurant ident © British Sky Broadcasting
Street ident © British Sky Broadcasting
Trains ident © British Sky Broadcasting
Stings Initially these stings aired without a soundtrack © British Sky Broadcasting
Countdown stings 2 Days to Go and 1 Day to Go © British Sky Broadcasting
