Gold launched new on air presentation on 16 July 2014. A new logo was introduced. The new logo was first unveiled as the ‘Gold Ticket’ to Monty Python Live. “This is a great step change for Gold, which has had a stellar year so far, growing by 5%,” Steve North, UKTV’s general manager for Gold, said in a statement. “The updated brand identity epitomises the programme schedule and reflects Gold’s remit to appeal to a broad audience who love the best British comedy shows ever made, as well as new originations such as ‘Porridge: Inside Out’, and the highly anticipated broadcast of the last ever Monty Python show live from the O2.” The new look was created by DixonBaxi.