On 15 February 2016 Watch was rebranded as ‘W’. Two idents were introduced using a diamond window transition between a constant loop of scenes of a Hospital, Flat, Office and a restricted underground area. As part of the changes the channel changed its focus to 30- to 39-year-old women, their partners, and family, “with whom they share a love of smart entertainment”. The rebrand was devised by Art & Graft.
Also in this section: W: 2016 Idents
Stings
![W](/w2016/sting-a.jpg)
![W](/w2016/sting-b.jpg)
![W](/w2016/sting-c.jpg)
![W](/w2016/sting-d.jpg)
![W](/w2016/stingblack-a.jpg)
![W](/w2016/stingblack-b.jpg)
![W](/w2016/stingblack-c.jpg)
![W](/w2016/stingblack-d.jpg)
![W](/w2016/stinguktv-a.jpg)
![W](/w2016/stinguktv-b.jpg)
![W](/w2016/stinguktv-c.jpg)
![W](/w2016/stinguktv-d.jpg)
![W](/w2016/original-a.jpg)
![W](/w2016/original-b.jpg)
![W](/w2016/original-c.jpg)
![W](/w2016/original-d.jpg)
Trailer Graphics
![W](/w2016/trailer-a.jpg)
![W](/w2016/trailer-b.jpg)
![W](/w2016/trailer-c.jpg)
![W](/w2016/trailer-d.jpg)
![W](/w2016/trailer-e.jpg)
![W](/w2016/trailer-f.jpg)
![W](/w2016/trailer-g.jpg)
![W](/w2016/trailer-h.jpg)