On 21 September 2004, Sky One launched a new logo and presentation created by Swedish graphic design company Kaktus Films. Numerous idents were introduced each with more than 6 colour variants. The idents were created for 16:9 broadcast, but were played out in a cropped 4:3 at launch, until Sky One went widescreen.
City ident © British Sky Broadcasting
Fairground ident © British Sky Broadcasting
Flamingos ident © British Sky Broadcasting
Mediterranean ident © British Sky Broadcasting
Pirate ships ident © British Sky Broadcasting
Airport ident © British Sky Broadcasting
Disco ident © British Sky Broadcasting
Fire trucks ident © British Sky Broadcasting
Seaport ident © British Sky Broadcasting
Toys ident © British Sky Broadcasting
24 ident © British Sky Broadcasting
HD ident © British Sky Broadcasting
