Be3 was launched on Monday 9th January 2017, at the same time both 3e and TV3 received new on-air identities including new logos. The ‘e’ character which had been used in 3e presentation since the rebrand from Channel 6 to 3e in 2009 was dropped. Two new CGI idents were introduced. The new look was created by Dublin based Image Now with the animation of the idents created by motion graphics production company Emberlight and is based on the theme of ‘Metamorphoses’ in each ident the 3e logo is transformed with its inner layers revealed. The soundtrack to the idents was composed by Waveform Studios in Dublin.