TLC launched new presentation on 18 June 2015 and was designed by in-house creative agency Discovery Creative London. The brand new look has been introduced as part of TLC’s growth strategy reflecting the relatable, surprising and uplifting nature of the channel’s values, shows and onscreen talent. A horizon line runs through all the branding as a mechanic to create a sense of anticipation.
Clare Laycock, Head of TLC & ID, UK & Ireland, said; “TLC has grown rapidly as a confident, challenger brand punching above its weight with noisy, brand defining shows and outspoken personalities that spark conversation. The new colourful brand identity moves TLC’s story on again to reflect a bold channel with a strong personality that is building scale as a general entertainment channel overtaking established rivals.”