Challenge was rebranded on 7 October 2013. According to Sky “the re-fresh introduces a family of animated characters to Challenge, the home of contest, who will feature in both the on and off air look and feel. Each lovable character is designed to complement the fun vibrant collection of programming on the channel, from physical contest to game shows, with a character designed to introduce every classic and original programme.Buzzerhead never gets the answers right when he watches Challenge shows but enjoys classic series of Family Fortunes, Catchphrase and Supermarket Sweep. Tiny and Ellie can’t get enough of Challenges flagship physical shows, including TNA Impact Wrestling, Takeshi’s Castle, UK Strongest Man and Ninja Warrior. Cecil The Geek is always informative enjoying Eggheads and Gadget Geeks, while Les Play and Kitty Prize are fanatical about great contest entertainment like Blockbusters, Bullseye, Who Wants to Be A Millionaire. Theyare looking forward to the newly commissioned game show Timeline hosted byBrian Conely. Each character mirrors the wide breath of programming across the channel and each member of ‘The Challangers’ will appear before their favorite show in new channel idents.”
