A new look for Challenge was introduced on Thursday 23 June 2016. The new branding was created by creative agency MMMultiply. Three idents were introduced breaking the channel down into its three main genres, classic game shows, modern game shows and physical game shows. Each ident features three game shows from a single genre. A new logo was introduced and dozens of new stings introduced featuring famous game show catchphrases and quotes.
Challenge: 2016 Idents
Challenge Classic ident Wheel of Fortune, Bullseye, Countdown © Sky UK
Challenge Modern ident Deal or No Deal, The Chase, Pointless © Sky UK
Challenge Physical ident Ninja Warrior, Robot Wars, Total Wipeout © Sky UK