The National Geographic Channel is a television channel that features documentaries produced by the National Geographic Society. It is owned by a company called the “NGC-UK Partnership”, which initially was jointly owned by the National Geographic Society and British Sky Broadcasting (BSkyB), but in 2006, Sky’s parent company News Corporation (now 21st Century Fox) purchased 25 percent of the stake in the partnership, followed by the acquisition of BSkyB’s remaining 50 percent stake by its sister company, the Fox Entertainment Group.
National Geographic Current Presentation
In November 2016 National Geographic Channel was rebranded as National Geographic. Chief executive of National Geographic Declan Moore said “Our clear charge going forward is to reinvent National Geographic for the 21st Century, and in so doing, establish the world’s leading premium brand in science, adventure and exploration. As the current stewards of one the most trusted and enduring global brands, we are mindful of our audience’s trust and affinity in our iconic yellow border and its 128 year history. But as we have elevated our programming, returning to premium, unabashedly smart content, we thought it important that the entire brand at every level, reflect that.”
National Geographic Channel 2012 to 2016 Presentation
Nat Geo introduced four new idents in 2016. These replaced the idents introduced in 2012 and 2014. Each sequence shows Nat Geo border design as the camera pans out from small area like the palm of a hand, ants on a leaf, a computer chip, to reveal a large pan shot of a desert, park or city.