UKTV Food was rebranded as Good Food on 22 June 2009. The new look was created by Red Bee Media. Its idents feature the coming together of ingredients to events such as a picnic barbecue, a dinner party and a family Sunday roast. The idents finish with an endboard featuring the circular Good Food logo in the centre of a screen with food imagery in the background, such as fish outlines, knife and fork or wine glasses.
