A new look for Channel 4 was launched on New Year’s Eve 2004. “the very latest special effects techniques” were used to showcase the Channel 4 logo in various locations around the globe. The idents were created by the Moving Picture Company.






























The residence of The Aylesbury Estate produced their own replacement of the Channel 4 Flats ident as a protest against Channel 4’s negative portrayal of their homes. Channel 4 stated the original ident would not be changing but did agree to air the new ident once.




















































































Also in this section:
- Channel 4: 2004 Idents
- Channel 4: 2010 Miscellaneous Presentation
- Channel 4: 2015 Idents
- Channel 4: 2015 Miscellaneous Presentation
- Channel 4: Christmas 2015 & 2016 Idents & Presentation
- Channel 4: 2017 Idents
- Channel 4: Christmas 2017 Idents & Presentation
- Channel 4: 2023 Idents
- Channel 4: 2023 Miscellaneous Presentation