Sky Atlantic HD launched on 1 February 2011. The channel became the home of HBO programming on Sky. Five idents were launched with alternating scenes from the UK and USA. The on air identity was devised by Martin Lambie Nairn at Heavenly.
Bridges ident © British Sky Broadcasting
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Buses ident © British Sky Broadcasting
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Restaurant ident © British Sky Broadcasting
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Street ident © British Sky Broadcasting
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Trains ident © British Sky Broadcasting
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Stings Initially these stings aired without a soundtrack © British Sky Broadcasting
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Countdown stings 2 Days to Go and 1 Day to Go © British Sky Broadcasting
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