On the 31 August 2008 Sky One unveiled its much anticipated re-brand. Sky One was renamed to Sky1. The new look included new logos for Sky1, Sky and Sky3. The Sky1 idents featured a solid blue 1 numeral, Sky2 green liquid and Sky3 pink gas particles. The new look was directed by Jon Yeo with animation and post production by the Moving Picture Company.
Boxes ident © British Sky Broadcasting
Whack a Mole ident © British Sky Broadcasting
Twister ident © British Sky Broadcasting
Bones ident © British Sky Broadcasting
Lost ident © British Sky Broadcasting
Fringe ident © British Sky Broadcasting
Angela and Friends ident © British Sky Broadcasting
Got to Dance ident © British Sky Broadcasting
The Simpsons ident © British Sky Broadcasting
A special ident for The Simpsons 20th Anniversary.
Pineapple Dance Studios ident © British Sky Broadcasting
24 ident © British Sky Broadcasting
Sting © British Sky Broadcasting
HD Sting © British Sky Broadcasting
Comedy Thursday sting A © British Sky Broadcasting
Comedy Thursday sting B © British Sky Broadcasting
Endboard © British Sky Broadcasting
HD Endboard © British Sky Broadcasting
Raising Hope endboard © British Sky Broadcasting
Better in HD © British Sky Broadcasting
These ‘Better in HD’ clips would follow channel idents to remind viewers to switch to HD.
ECP © British Sky Broadcasting
Crime and Investigation Network ECP © British Sky Broadcasting
From time to time Sky1 ECP’s would promote other channels from the Sky TV platform such as CI, History and Comedy Central.
Sky Atlantic ECP © British Sky Broadcasting
Note the stretched logo.
