On the 31 August 2008 Sky One unveiled its much anticipated re-brand. Sky One was renamed to Sky1. The new look included new logos for Sky1, Sky and Sky3. The Sky1 idents featured a solid blue 1 numeral, Sky2 green liquid and Sky3 pink gas particles. The new look was directed by Jon Yeo with animation and post production by the Moving Picture Company.
Boxes ident © British Sky Broadcasting
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Whack a Mole ident © British Sky Broadcasting
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Twister ident © British Sky Broadcasting
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Bones ident © British Sky Broadcasting
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Lost ident © British Sky Broadcasting
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Fringe ident © British Sky Broadcasting
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Angela and Friends ident © British Sky Broadcasting
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Got to Dance ident © British Sky Broadcasting
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The Simpsons ident © British Sky Broadcasting
A special ident for The Simpsons 20th Anniversary.
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Pineapple Dance Studios ident © British Sky Broadcasting
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24 ident © British Sky Broadcasting
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Sting © British Sky Broadcasting
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HD Sting © British Sky Broadcasting
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Comedy Thursday sting A © British Sky Broadcasting
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Comedy Thursday sting B © British Sky Broadcasting
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Endboard © British Sky Broadcasting
HD Endboard © British Sky Broadcasting
Raising Hope endboard © British Sky Broadcasting
Better in HD © British Sky Broadcasting
These ‘Better in HD’ clips would follow channel idents to remind viewers to switch to HD.
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ECP © British Sky Broadcasting
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Crime and Investigation Network ECP © British Sky Broadcasting
From time to time Sky1 ECP’s would promote other channels from the Sky TV platform such as CI, History and Comedy Central.
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Sky Atlantic ECP © British Sky Broadcasting
Note the stretched logo.